We spent 3 million on job ads. Still, we’re not getting any applicants.
Through six months to one year of hands-on support, we’ll help you attract applicants who “come—and stay.”
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Book a Persona Experience Free, online, about 30 minutesIn a workshop format, we’ll distill your company’s winning recruitment strategy onto a single sheet.
SCENE
CHALLENGES
If even one of these applies to you, please read on.
WHY
You post a job ad, wait for applications, conduct interviews, and extend a job offer. Is that where it ends?
Recruitment is a long journey—from the job ad to employee retention. What do you communicate during the recruitment phase? What do you share during interviews? How do you develop employees after they join? And how do you help them thrive once they’re settled in?
This is a six-month to one-year project where the CEO and employees work together to design these “before, during, and after” phases as a single narrative. That is Manga Culture’s Recruitment Manga Project.
When a single employee leaves early, it means losing the entire amount spent on recruitment and training up to that point. One-off hiring quietly repeats this loss over and over.
CONCEPT
A six-month to one-year project in which the CEO and employees collaborate to turn your company’s appeal into a story and nurture it together.
Through shared experiences, the mascot character and serialized manga take root within the company as a storytelling culture, fostering an organization that inspires job seekers, employees, and the CEO alike.
What Your Company Gains:
REASONS
We transform even seemingly inaccessible industries and manufacturing workplaces into worlds filled with beloved characters. We bring out our clients’ unique appeal through Manga Culture’s distinctive worldview.
We weave the pre-recruitment, recruitment, and post-recruitment phases into a single narrative. This 6-month to 1-year project visually portrays your company’s appeal through manga, resonating deeply with job seekers.
The money you invest in recruitment comes back to your company. By utilizing grants of 800,000 yen or more per hire, you save on costs while developing your talent. We make this possible through collaboration with certified social insurance and labor consultants.
CASES
We were commissioned after the client received absolutely no applications despite creating a recruitment landing page. By building a multifaceted campaign centered around a mascot character, we secured the first application within 10 days of the campaign launch and finalized the hire the following week.
Through a combination of recruitment manga and branding, we increased the number of employees by 150%. We used storytelling to overturn the conventional wisdom that “young people don’t enter the logistics industry.”
Through the use of a recruitment manga, 28 people attended a job fair that had originally been expected to attract only 5.
FLOW
Ongoing Support Fee: Starting at 180,000 yen per month
〈Project Management, Recruitment Manga Production, Liaison with Social Insurance and Labor Consultants, Recruitment Strategy Support〉
Ad-hoc Recruitment Services: Quoted Separately
〈On-site participation in interviews, consulting on the preparation of employment condition notices, job posting site registration services, etc.〉
For recruitment projects, by structuring your plan to utilize the Career Advancement Subsidy, your company could receive up to 800,000 yen per
hire.
FAQ
Q1. How long does the production period take?
A. This is a project-based initiative lasting six months to one year. In the first month, we’ll create the mascot and conduct workplace interviews; starting in the second month, we’ll begin publishing the recruitment manga.
Q2. Will this work even if our industry is considered difficult to approach?
A. In fact, this is our specialty. For Maeda Machinery, we anthropomorphized machine tools to create a character universe that resonates with young and female job seekers. The more traditional the industry, the more effective the contrast with manga becomes.
Q3. Is it true that you can attend recruitment interviews with us?
A. Yes, we provide that support. However, this is offered in a two-tier structure. Planning for our presence at the
design level is included in our ongoing support.
・Aligning candidate selection criteria ・Designing items
to confirm during the interview ・Discussing
candidate handling policies ・Designing
post-interview debriefing Actual on-site
attendance at the interview will be quoted separately on a case-by-case basis as “Recruitment Operations.”
・Accompanying
you to the interview venue; ・Support
in interacting with candidates; ・Preparing
interview records; ・Consulting
on the preparation of the Notice of Employment Conditions; ・Coordinating with the certified social insurance and labor consultant firm Voice. We will propose the optimal combination based on
your company’s hiring phase and the number of candidates.
Q4. Will Manga Culture handle posting job listings on recruitment platforms?
A. You will be responsible for posting the job listings yourself. Manga Culture handles strategic planning for media selection, recruitment manga creative, drafting initial text drafts, and operational consultation. The reason is that recruitment is fundamental to your company’s management. Rather than taking over these tasks and undermining your company’s recruitment capabilities, we prioritize working together to build a foundation that allows you to operate independently.
Q5. Can we really receive the subsidy?
A. We’ll assess your eligibility in collaboration with a certified social insurance and labor consultant. The Career Advancement Grant (Full-Time Employment Track) offers 400,000 yen per person × 2 times = 800,000 yen.It is also possible to combine this with the Human Resource Development Support Grant. If your company has a retained social insurance and labor consultant, we will work with them; if not, we will partner with one of Manga Culture’s affiliated consultants.
Q6. How do you measure effectiveness?
A. We will provide monthly reports detailing the number of applications, the number of interviews, the job offer acceptance rate, and the retention rate after employment.
Q7. Can this be used for hiring part-time or temporary staff?
A. Yes, it can. In fact, when hiring part-time or temporary staff, the workplace’s character and atmosphere tend to be decisive factors, making this an area where manga is particularly effective.
Try our free persona workshop to discover the recruitment strategies job seekers are looking for.
Schedule a Free ConsultationFeel free to just ask a question to start with.
For media coverage, partnerships, quotes and any request other than booking a meeting, please use this form. You can also reach us on +81 6-6121-6062.
