Turn what makes your company appealing into a story, and win fans around the world.

Exhibition Manga Project

Exhibition Mangaプロジェクト メインビジュアル

90 percent of business card exchanges don’t lead to business deals.

With our trade show manga, we received 19 quotes during the event.

With support before, during, and after the event, we transformed a booth featuring text and photos into one that “stops people in their tracks in 3 seconds.”

▼

Book a Persona Experience Free, online, about 30 minutes

In a workshop format, we’ll distill your company’s path to success at the trade show onto a single sheet.

90% information gathering → 60% “I’d like to consider it”
25% (9 people) requested a free assessment
Secured 3 million yen in projected revenue by Day 2

The moment people gather at your booth. SCENE

3コマ漫画 ブースに人が集まる

Reading order: Right → Left

What Is the Trade Show Manga Project? WHAT WE DO

Manga Culture is a project management service that runs your trade show as a
“three-phase story.”

We are not an agency / We are not a production company / We are not a consulting firm

We are a partner who works alongside you to manage your trade show from start to finish—before, during, and after the event.

Designing the 3 Phases of Your Trade Show 3 PHASES

フェーズ1 事前・期待感づくり
PHASE 1

Pre-Event: Building Anticipation

Invitation Comics / Direct Mail Comics / Pre-Event Social Media Announcements

フェーズ2 当日・足止めと体験
PHASE 2

Event Day: Attracting Visitors and Creating Experiences

Mascot Character, Comic Booklets, Giveaways, QR Code Survey Design

フェーズ3 事後・商談化と関係育成
PHASE 3

Post-Event: Converting Leads to Business Discussions and Building Relationships

Thank-You Comics / Follow-Up Comics / Identifying Promising Leads

3 Reasons Why Exhibition Manga Works: WHY IT WORKS

3 Seconds

3-Second Stop

Characters possess a physical pull that captures attention.

30 Seconds

30 Seconds to Make a Lasting Impression

A manga story leaves a stronger impression than a mere list of specifications.

3 months

Business Opportunities After 3 Months

Serialized content helps drive buyers’ decision-making.

Highlights

2nd Railway Technology Expo Osaka 2026 / Bika-do

In a highly competitive industry dominated by JR and major publicly traded companies, we achieved this without any outreach. Visitors stopped by on their own, resulting in 19 quote requests during the event. We collected 459 survey responses over three days (approximately 12.8 times the previous event). Three out of every four visitors represented large corporations, and these companies proactively requested quotes.

These three days proved wrong the conventional wisdom that “manga doesn’t work on large corporations.” View detailed records →

美華道さま 関西物流展
Kansai Logistics Expo

Mika-do

Character: Signa Mika

90% information gathering → 60% “Want to consider” (n=36)

大松食品さま すしEXPO
Sushi EXPO

Ohmatsu Foods

Character: Maki☆3 Sisters

Overall 6th Place, 5th Place in the Prepared Foods Category

合同食品さま タイ・ジャパンエキスポ
Thailand-Japan Expo

Godō Foods

Character: Croquette Princess

Princess Croquette made her grand entrance to 830,000 Thai visitors / Made a strong impression on 830,000 people, resulting in 5 repeat visits

大阪糖菓さま

Osaka Toka

高末株式会社さま 関西物流展

Mr. Takasue

Projected revenue of 3 million yen on the second day

CIVIL CREATE株式会社さま 新城ミライ

CIVIL CREATE

誠幸運輸倉庫さま

Seiko Transport & Warehousing

Customer Testimonials

金沢さま
Mr. Hiroaki Kanazawa, Representative, Voice
Social Insurance and Labor Consultant Corporation

“Just by opening the manga and staying silent for three minutes, we closed the deal. Since we only had to answer questions about the points that interested us—rather than being subjected to a one-sided sales pitch—the business discussion proceeded smoothly. I truly realized that the potential of manga is limitless.”

沢田さま
Mr. Takahisa Sawada, Representative Director, Seiko Transport & Warehousing

“The AI × Manga training transformed our operations. Preparing instructions and apology emails now takes minutes instead of hours. I was surprised to find that some of our job applicants were actually followers of our manga. After the training, I felt my horizons had expanded and that I was truly connected to the world.”

Fees PRICE

Starting at 180,000 yen per month

Contract term of 6 months or more

*Quotes provided on a case-by-case basis depending on project details

For trade show projects, we recommend starting planning
four months prior to the event date.

Your exhibition investment is effectively wasted the moment visitors walk right past your booth. A design that makes visitors stop in their tracks is the key to achieving a positive return on investment.

Simulate the ROI of your exhibition for free →

What’s Included

〈Creative Production〉

Serialized manga production (2 pages per month) or 4-panel manga production (2 per month) / Character merchandising / Promotional manga production / Manga for POP displays and freestanding signs, etc.

〈Project Management〉

Trade shows (pre-event, during, and post-event) / Recruitment (pre-recruitment, during, and post-recruitment) / Hosted and co-hosted events / Seasonal campaigns / International expansion / Inbound tourism support, etc.

〈Content Management〉

Setting the direction for serialized manga / Managing content update schedules / Cultivating fan communities, etc.

〈Tool Planning〉

Promotional giveaways / Sales promotion materials / Corporate proposal materials, etc.

〈External Collaboration〉

Selection of partner vendors / Matching collaboration partners / Coordination of tastings and product sampling, etc.

We flexibly combine the production and operational services necessary for your company’s project.

Separate Quote

  • Mascot Character Production (Initial)
  • Short Animation Production
  • International Expansion Projects
  • Recruitment Operations: Posting job listings on recruitment sites, drafting job descriptions, conducting interviews, hosting information sessions, applying for grants, etc.
  • Trade Show Operations: Trade show registration, PR copywriting, booth setup, staffing, etc.

Implementation Process FLOW

Step 1
Free! Attractiveness Assessment
→
Step 2
Contract Signing & Kickoff Meeting
→
Step 3
Strategy & Story Design
→
Step 4
Co-Creating Booths, Manga, and Promotional Items
→
Step 5
On-Site Support + Post-Event Follow-Up
⇒
GOAL
Leads Turn into Business Opportunities, Fans Reach the World

Frequently Asked Questions (FAQ)

Will it be effective even with a small booth?

We’ll drive engagement through strategic measures, such as the impact of our characters and pre-prepared surveys. Manga and characters function as “attention-grabbers” rather than simply taking up space.

How many months before the trade show should we start preparing?

We recommend starting at least four months in advance.We design strategies for before, during, and after the trade show. We build anticipation with pre-event direct mail and promotional manga, refine the booth design and giveaways for the event itself, and use post-event follow-up manga to convert leads into business deals. Since we design the trade show as a “three-phase story,” a sufficient preparation period is key to determining the outcome.

There’s a fear of getting lost in the crowd

Addressing that concern is our primary goal. Booths cluttered with text and photos go unread and blend in with the rest. Manga characters “capture attention in 3 seconds,” and by using manga and animation to guide foot traffic, we increase the likelihood of visitors becoming leads.

Does this work for “serious” industries like logistics and manufacturing?

It’s precisely because these are traditional industries that manga really shines. We transform values like technology and quality into “compelling messages” through storytelling and characters. We’re seeing a steady stream of success in these established sectors.

Can you handle overseas trade shows?

Yes, we can. Our CEO has personally exhibited in France a total of 11 times. We also have a proven track record with a client in Thailand who has used our services five times. Please leave everything to us, from multilingual manga translations to the use of mascot characters.

Can you handle last-minute requests?

While we generally recommend starting four months in advance, we’ll accommodate last-minute requests to the best of our ability. Start by sharing your current situation with us through a free consultation. Based on your trade show schedule and your company’s circumstances, we’ll work with you to design the optimal plan.

求められるブース

Turn 90% of Information Gathering into 60%
“I’d Like to Consider It.”

Free! Appeal Assessment

Time Required: 30 Minutes / Online / Take It as Many Times as You Like

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Contact Us

Feel free to just ask a question to start with.

For media coverage, partnerships, quotes and any request other than booking a meeting, please use this form. You can also reach us on +81 6-6121-6062.

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